Bulgarian multimedia advertising campaign is about to start on the CNN
Anita Valentinova, 10.03.2008
The multimedia advertising campaign, which represents Bulgaria as a tourist destination, is ready to start today on the CNN.
The campaign for Bulgaria gives impetus to CNN web-based catalogue “Sights and Sounds” which has recently started. By using it the audience will be not only well-informed, but also able to participate actively in the knowledge of all showed destinations.
The TV element of Bulgarian campaign is constructed in two main subject matters: “Bulgaria-Nature welcomes you” and “Bulgaria-Enjoy your choice”. If you are interested in Bulgaria, you can also visit , which includes fascinating video clips about landmarks in the country.
the article in Bulgarian language Except for the traditional TV advertisement and lots of articles in corresponding programmes on the CNN channel, this campaign includes a series of on-line initiatives, aimed at increasing the vogue of Bulgaria as a better place for having a holiday.
