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Bulgaria’s potential for SPA
Anita Valentinova, source : expert.bg, 29.05.2010
The head of Bulgarian union of Balneology and SPA tourism, Mr.Sharlopov, expressed his conclusion that SPA resorts in Bulgaria has a great potential for new hotels. According to him, only wellness resort Velingrad, SPA capital of the Balkans, reaches its maximum, as the ratio: demand-supply is at its best. Mr. Shalopov stated that Bulgaria’s tourism should be developed for four seasons and therefore SPA, wellness, cultural and historic, sea, ski and golf tourism have great chances to be accomplished in Bulgaria.
Our efforts should be put into promoting Bulgaria as all-year tourist destination, commented Sharlopov. He stated that the country has a mild climate and most importantly Bulgaria ranks second in the world in terms of abundance of mineral water, ancient culture and valuable archaeological monuments. Hence, Bulgaria has a great potential to attract even more tourists in the future. Mr. Sharlopov said that a growth of the number of Romanian, Greek and Russian tourists is expected this year as these markets have just found the potential of Bulgaria’s SPA venues. Bulgaria offers excellent service, state-of-the-art facilities, however, the image ad is crucial in order to develop and promote all products. The majority of SPA hotels offers SPA therapies and programs that have positive impact on the health, as well as the newest European SPA treatments. Sharlopov reported that SPA hotel occupancy rate was in the range from 80% to 100% during May holidays.
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